Yahoo has had a rough couple of months, what with everyone and their mother trying their hardest to tear them limb from limb, buy them, break them up, or generally cause trouble for them. But with all that going on, they appear to have still been trying to run a company and not just sitting under their desks rocking in the fetal position. It was announced today that Yahoo is shifting the business model of its game offerings to an ad supported one. Currently Yahoo offers both browser based and downloadable games which have a fee associated with them if a user wishes to use the full game.

They are going to be partnering with in-game advertising agencies Double Fusion and NeoEdge Networks to provide the technology and advertisers to prop this new model up. Utilizing two agencies is helping Yahoo to both diversify the ad types which can be utilized, as well as helping keep the pricing competitive for potential advertisers.

Yahoo revealed in its press release that the core group using Yahoo’s games currently are females from 35 to 54 years old. Great news for advertisers looking to reach that group, and also great news for Yahoo which may see an increase in the use of their games upon cutting the cost to the user.

Publishers with titles being utilized in the launch of this new venture will be Alawar Entertainment, Anarchy, Big Fish Games, eGames, Floodgate, Freeze Tag, FreshGames, Funkitron, Gogii Games, GameHouse, Gamemill Publishing, HipSoft, I-Play, iWin, Last Day of Work, Legacy Interactive, Ludia, MumboJumbo, pixelStorm, PlayFirst, Playrix Entertainment, PopCap, Reflexive Entertainment, Sandlot Games, Sugar Games, TellTale Games, TikGames, uclick, Worldwide Biggies and Zero G Games. Yahoo intends to have a library of over 400 ad supported games available by the end of this year.