2008
Send games to troops deployed to Iraq. To participate go here.
2008
Marketers, advertisers, and game developers are you ready?
Are you ready for the growth that is about to occur in the world of in-game advertising? PriceWaterhouseCoopers has just released their Global Entertainment and Media Outlook: 2008-2012 report. The report details the overall health of the video game industry as a whole and also touches on the increasingly important realm of in-game advertising.
Global growth in the industry will lead to $68.4 billion in sales by 2012, a very impressive number by itself. More impressive however, are the sales numbers forecast for in-game advertising which are pointing to a 16.7 percent annual growth rate between 2007 and 2012, resulting in total in-game advertising profits of $2.3 billion by 2012.
The growth is going to be crazy. Are you ready?
2008
Stay tuned for the launch of placementspot.com, the premier in-game advertising destination for advertisers and video game developers. Check here for updates in the lead up to our launch.
- 2007 PC Gaming Market Hit $10.7 Billion Assisted by In-Game Advertising
- Mochi Media to provide games content for Cyworld
- WPP Group acquires minority stake in Chinese In-game Advertising Company
- Blow up in-game ads in Mercenaries 2
- Featured In-Game Product Placement Listing: Playrix Entertainment
- Nescafé executes in-game advertising campaign
- Quattro Wireless and Greystripe Team Up
- Double Fusion promotions and new hires
- Featured In-Game Advertising Listing: CELLUFUN Inc.
- Google testing “Adsense for Games”?