2008
So here is an interesting tidbit… if you happen to have been alive between 1960 and 1970…
Activision and MTV Games are reportedly in discussions with Apple Corps and EMI to potentially license some Beatles tracks for use within the Guitar Hero and Rock Band games. Bringing the Beatles brand into the music and rhythm games may work well to pull in a new demographic of gamers for Activision and MTV Games, and to help keep The Beatles brand name in the news.
We would personally love to see Sir James Paul McCartney take a stab at the game upon release.
Games can be branded in a multitude of ways, and the rhythm game genre opens up a number of opportunities for recording artists both young and old. In return for the attention the band brings to the game the cash sure won’t hurt anyone either, as CNET reports the deal “could be worth several million dollars”. ca-ching!
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