Yesterdays announcement regarding the in-game advertising partnership of Sony and Double Fusion managed to find itself on the front page of Digg late this evening. Check out the comment thread here for some entertainment: Sony PlayStation 3 to Have In-Game Ads

We have selected some of our favorite comments as of this evening, and you can check them out after the break.

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Double Fusion employees will be buying a few rounds of drinks for each other come Friday night. Not only did they have their name in the news today for entering a partnership with Yahoo to deliver advertising for their games, but they have also managed to score a deal with Sony to deliver ads on the PS3 platform. The Double Fusion press release can be seen here.

This will make things rather interesting with Sony in regard to their in-game advertising initiatives as they just announced a deal last month with IGA Worldwide to also provide ads on the PS3. Thus far it looks like the majority of companies are shying away from exclusive advertising deals in an effort to continue to push the competition between the in-game advertising agencies. Plenty of action going on out there in the in-game advertising realm.

Rest assured though, no signs of Massive signing a deal to provide advertising for Sony just yet. Nintendo it’s your move now.