2008
Marketers, advertisers, and game developers are you ready?
Are you ready for the growth that is about to occur in the world of in-game advertising? PriceWaterhouseCoopers has just released their Global Entertainment and Media Outlook: 2008-2012 report. The report details the overall health of the video game industry as a whole and also touches on the increasingly important realm of in-game advertising.
Global growth in the industry will lead to $68.4 billion in sales by 2012, a very impressive number by itself. More impressive however, are the sales numbers forecast for in-game advertising which are pointing to a 16.7 percent annual growth rate between 2007 and 2012, resulting in total in-game advertising profits of $2.3 billion by 2012.
The growth is going to be crazy. Are you ready?
- 2007 PC Gaming Market Hit $10.7 Billion Assisted by In-Game Advertising
- Mochi Media to provide games content for Cyworld
- WPP Group acquires minority stake in Chinese In-game Advertising Company
- Blow up in-game ads in Mercenaries 2
- Featured In-Game Product Placement Listing: Playrix Entertainment
- Nescafé executes in-game advertising campaign
- Quattro Wireless and Greystripe Team Up
- Double Fusion promotions and new hires
- Featured In-Game Advertising Listing: CELLUFUN Inc.
- Google testing “Adsense for Games”?