2008
Nestlé is going to be running an in-game advertising campaign for its Nescafé products. The campaign will be featured in Perfect World, a fantasy-based MMORPG. Nestlé’s efforts are focussed on bringing more attention to their brand with youth in the Phillipines. Perfect World is developed by Beijing Perfect World Co.,Ltd. and published by Cubinet Interactive Sdn. Bhd
The in-game campaign is being executed simultaneously with other efforts on the social networking site Friendster.
More details via BrandRepublic
2008
Nestle and Namco-Bandai have teamed up to promote to Nestle’s Aquapod bottled water with Active Life: Outdoor Challenge for the Wii. This is the second time that Nestle has used in-game advertising to promote Aquapod. Nestle is obviously looking to capitalize on the fitness games made popular by the Wii platform.
Further details can be found here courtesy of Nick DiMola at Nintendo World Report.
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