Double Fusion announced some changes in its management today with some added responsibilities for one employee and also two new hires.

Julie Shumaker, Double Fusion’s current Senior Vice President of Sales and Marketing, will now be overseeing Double Fusion’s newly formed Core Games Group as its GM. Shumaker will now be overseeing publisher partnerships across Double Fusion’s core video game segment.

Glen Sussman, formerly CFO and COO of GameTrust, has joined the Double Fusion team as Chief Financial Officer; and Joshua Larson, former Vice President of Games at CNET Networks, has been brought on as the Vice President of Business Development.

On a side note: Yikes on some of the press release content. Not sure how this one slipped past the proofreading stations at Business Wire, Double Fusion, or Forty Seven Communications but-

“Sussman is coming on as CEO of Double Fusion just as the company embarks upon a double-digit revenue growth and multi-year expansion.”

You have to feel bad for Jonathan Epstein, CEO of Double Fusion with all his nice comments on the new hires.

“Julie, Josh and Glen all have unique and diverse backgrounds, but traits they all share are a love of games and a history of strong results and success in their prior roles,” says Jonathan Epstein, Double Fusion’s President and CEO. “Double Fusion prides itself on its world class technology, but it is our stellar team that brings the experience and dedication that has propelled Double Fusion to its status as the leading independent in the sector.”

Little does he know that he is actually being replaced… Just be glad that they are not a public company, that might have made for some interesting stock changes for the day…

Double Fusion employees will be buying a few rounds of drinks for each other come Friday night. Not only did they have their name in the news today for entering a partnership with Yahoo to deliver advertising for their games, but they have also managed to score a deal with Sony to deliver ads on the PS3 platform. The Double Fusion press release can be seen here.

This will make things rather interesting with Sony in regard to their in-game advertising initiatives as they just announced a deal last month with IGA Worldwide to also provide ads on the PS3. Thus far it looks like the majority of companies are shying away from exclusive advertising deals in an effort to continue to push the competition between the in-game advertising agencies. Plenty of action going on out there in the in-game advertising realm.

Rest assured though, no signs of Massive signing a deal to provide advertising for Sony just yet. Nintendo it’s your move now.

Yahoo has had a rough couple of months, what with everyone and their mother trying their hardest to tear them limb from limb, buy them, break them up, or generally cause trouble for them. But with all that going on, they appear to have still been trying to run a company and not just sitting under their desks rocking in the fetal position. It was announced today that Yahoo is shifting the business model of its game offerings to an ad supported one. Currently Yahoo offers both browser based and downloadable games which have a fee associated with them if a user wishes to use the full game.

They are going to be partnering with in-game advertising agencies Double Fusion and NeoEdge Networks to provide the technology and advertisers to prop this new model up. Utilizing two agencies is helping Yahoo to both diversify the ad types which can be utilized, as well as helping keep the pricing competitive for potential advertisers.

Yahoo revealed in its press release that the core group using Yahoo’s games currently are females from 35 to 54 years old. Great news for advertisers looking to reach that group, and also great news for Yahoo which may see an increase in the use of their games upon cutting the cost to the user.

Publishers with titles being utilized in the launch of this new venture will be Alawar Entertainment, Anarchy, Big Fish Games, eGames, Floodgate, Freeze Tag, FreshGames, Funkitron, Gogii Games, GameHouse, Gamemill Publishing, HipSoft, I-Play, iWin, Last Day of Work, Legacy Interactive, Ludia, MumboJumbo, pixelStorm, PlayFirst, Playrix Entertainment, PopCap, Reflexive Entertainment, Sandlot Games, Sugar Games, TellTale Games, TikGames, uclick, Worldwide Biggies and Zero G Games. Yahoo intends to have a library of over 400 ad supported games available by the end of this year.