Nestlé is going to be running an in-game advertising campaign for its Nescafé products. The campaign will be featured in Perfect World, a fantasy-based MMORPG. Nestlé’s efforts are focussed on bringing more attention to their brand with youth in the Phillipines. Perfect World is developed by Beijing Perfect World Co.,Ltd. and published by Cubinet Interactive Sdn. Bhd

The in-game campaign is being executed simultaneously with other efforts on the social networking site Friendster.

More details via BrandRepublic