1. NCAA Football 09 (Xbox 360)
2. Wii Sports (Wii)
3. NCAA Football 09 (PS3)
4. Mario Kart Wii (Wii)
5. Wii Play (Wii)
6. NCAA Football 09 (PS2)
7. Guitar Hero: On Tour (Nintendo DS)
8. Wii Fit (Wii)
9. Metal Gear Solid 4: Guns of the Patriots (PS3)
10. Battlefield: Bad Company (Xbox360)

Check out the full sales stats at VGChartz.com

We decided to assemble a comprehensive list of In-Game Advertising companies. We have quite a few on the list, but if we missed any just leave a comment with the name and link to the company and we will get them added. We hope this list is helpful when looking to see who all is out there.

Massive Inc.

www.massiveincorporated.com - In-game advertising agency purchased by Microsoft.

Engage In-Game Advertising

www.engageadvertising.com- In-game advertising agency.

Double Fusion

www.doublefusion.com- In-game advertising agency

Jogo Media

www.jogomedia.com- In-game advertising company founded in 2006.

NaviGame

www.navigame.com-In-game advertising agency.

NeoEdge Networks

www.neoedge.com- In-game advertising for Casual Games

IGA Worldwide

www.igaworldwide.com-In-game advertising agency.

Exent Technologies

www.exent.com- Developer of the in-game advertising technology “Admuse”

GreyStripe

www.greystripe.com- In-game advertising provider for mobile games

Bihu

www.bihu.com- Chinese In-Game Advertising Company, recent recipient of $10 million in funding from Sequoia Capital China

Enter Media

www.entermedia.ru-Russian In-Game Advertising Company

Google/Adscape

- www.google.com Google purchased In-Game Advertising startup Adscape in 2007. Google has yet to release their in-game advertising solution from this deal.

Game Creative

www.gamecreative.com.au- Australian Advergame and In-Game Advertising Company

MochiMedia

www.mochimedia.com- Flash game advertising company

Coming off the heels of their new partnership with Yahoo, NeoEdge Networks has announced that they will be offering guaranteed ad campaign engagement results from today forward. This is an excellent accountability move by NeoEdge and will only strengthen the viability of, and trust of in-game advertising as a competitor against traditional media channels.

NeoEdge has now added themselves to the list of in-game advertising companies which have made efforts this year to validate the business model with marketing and advertising professionals.

Their press release:

MOUNTAIN VIEW, CA–(Marketwire - July 24, 2008) - Starting July 24, NeoEdge Networks, Inc., a leading advertising network focused on providing television quality advertising inside online casual games, will be the first in the industry to offer benchmarked, guaranteed ad campaign engagement results.

NeoEdge is adding a guarantee to its online advertising network that no other company in the Internet video ad space is offering. NeoEdge advertisers will be secure knowing that their campaigns are delivering the desired ROI, with assured Viewer Engagement (Time Spent Watching) and Click-Through Rates (CTR). NeoEdge benchmarks advertising goals for each vertical market, and will offer a guaranteed number of impressions. The benchmark for each vertical varies based on consumers’ prior behavior.

Traditionally, online advertising is purchased on a Cost Per Thousand (CPM) impression basis. Advertisers pay for a contracted number of impressions, regardless of whether a consumer actually reads the ad, clicks on it, or performs some other kind of action like visiting a web site and making a purchase or signing up for a new service. By introducing more rigorous metrics and guarantees, NeoEdge is bringing online video game-based advertising closer to parity in effectiveness and accountability with the traditional forms of television and other advertising mediums.

“Good creative will always drive metrics, but for advertisers who are looking to make the jump into online video advertising we take the risk out of the decision with guaranteed results,” said Ty Levine, VP Marketing NeoEdge. “We can look at a vertical category in which advertising has run on our network and determine a baseline expectation of click-through and time spent watching the advertisement. By looking at this data, we can provide the advertiser with a realistic and guaranteed expectation of results. If the ads do not perform, NeoEdge will assess the results, absorb the risk and provide additional impressions free of charge.”

The guarantee enhances NeoEdge’s offering to channel partners, like National Cable Communications (NCC), the largest seller of targeted cable advertising in the world, and Engage In-Game Advertising, an independent video game advertising company, offering in-game planning & execution across console, PC and mobile game platforms. These NeoEdge ad sales and marketing partners agree that the new guarantee is crucial for enabling online advertisers to ensure the same kinds of results they currently enjoy through traditional broadcast & online advertising.

“This will help differentiate our offerings from traditional online ad buys and make it easier for our sales’ partners NCC and Engage to penetrate the marketplace, and take online video advertising to the next level,” added Levine.

“Engage delivers in-game advertising strategies that takes advantage of the unique demographics & behavior of gamers,” said David Smith, President, Engage In-Game Advertising. “NeoEdge is the first casual game network to provide the tools and metrics to make this a truly accountable medium for advertisers. We can now offer our clients broadcast-grade, in-game advertising with guaranteed results.”

Greg Schaefer, President, NCC added, “NeoEdge is unique in its strategy to bring the discipline and metrics of television advertising to the world of online video ads. We’re excited about offering this kind of guarantee to our clients, many of whom are entering the online video ad space and expect assurances in their media initiatives.”

This strategic direction comes on the heels of NeoEdge’s recent partnership with Yahoo! Games. Through this partnership, NeoEdge delivers an end-to-end advertising solution with pre, mid and post roll ad slots that integrates easily and unobtrusively with the Yahoo! Games site and extensive game catalog. NeoEdge’s NeoARMâ„¢ ad enabling technology does not require source code to ad-enable the games. With Yahoo! Games and The NeoAdsâ„¢ advertising network, advertisers now have an online video-based advertising network with the scale, reach and efficiency to reach the key female demographic and tens of millions of engaged casual game players across the U.S.

Real announced at the Casual Connect event in Seattle, WA that its in-game advertising program served its 400 millionth ad impression this month. This comes two years after Real first announced its in-game advertising efforts at a previous Casual Connect event. That seems like a pretty obtainable number considering the extent of Real’s distribution channels. Brier Dudley who is helping cover the conference for the Seattle PI has some other highlights from yesterdays opening of the conference here.

We have created a new category for posts here at the Placementspot blog titled “Marketplace Updates”. As we release new features and functionalities in the Marketplace; as well as modify existing ones and fix bugs you will find information on those updates under the new category.

We did a fair amount of QA work on the Marketplace before we launched it, however bugs are still more than likely to crop up especially from browser to browser. There is a link located at the top of the marketplace which will enable you tip us off to any problems you encounter. Your help is very much appreciated in that regard. At this time the Placementspot Marketplace is optimized to work best in IE7 and Firefox.

Today marks the launch of the Placementspot.com In-Game Advertising Marketplace. It has been a long time coming and the last several weeks have been extremely hectic while putting the finishing touches on the system. My apologies for the gap in posts recently here on the blog, sometimes you just have to put your priorities elsewhere. I think you will all be happy with the result.

Marketers, Advertisers, Media Buyers, Game Publishers, and Developers- You all have a place where you can meetup and exchange opportunities for In-Game Advertising and In-Game Product Placement. Head on over and check it out. We will be doing a write up in much deeper detail later.

Welcome to the revolution and to the site which is set to revolutionize the current business model of In-Game Advertising.

Yesterdays announcement regarding the in-game advertising partnership of Sony and Double Fusion managed to find itself on the front page of Digg late this evening. Check out the comment thread here for some entertainment: Sony PlayStation 3 to Have In-Game Ads

We have selected some of our favorite comments as of this evening, and you can check them out after the break.

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If you enjoy having your self esteem and any confidence you might have in the kitchen destroyed then good news! Hell’s Kitchen: The Video Game is now available! We personally couldn’t be any more confused by taking a reality TV show and turning into a virtual reality game. Do we even know what reality is any more?

With the obsessive nature of reality TV show viewers this should be an excellent foray into branded gaming for Fox. We have seen CBS do this previously with their Survivor series, which had a title kicked out by Infogrames back in 2001.

You won’t find me playing Hell’s Kitchen anytime soon out of fear for harsh criticism of my Cornflakes and Hot Pockets preparation abilities via Gordon Ramsay.

The iPhone is a big deal right now. Apple just released their iPhone OS 2.0 upgrade, launched the iPhone App Store, and today rolled out the iPhone 3G. Courtesy of Techcrunch’s coverage of the App Store launch yesterday we were able to see that iPhone owners were going ape over Super Monkey Ball. The top applications sales were in fact primarily games. Mobile games are popular, and the trend obviously carries over to the iPhone.

As with most mobile game developers these iPhone app publishers are receiving revenue from the sales of the apps less the 30% that Apple takes for itself. Mobile game advertising company Greystripe would like to help bolster their revenues though with todays announcement of their iPhone SDK release in conjunction with Apple’s moves this week. If you are a mobile game developer you will definitely want to check out their iPhone SDK and their AdWRAP technology in general if you haven’t already.